Henkel India has appointed film actor Bipasha Basu as the brand ambassador for its recently launched Fa Men Xtreme range. Basu will feature in all the Fa Men Xtreme commercials. This is one of the few associations where a female celebrity is used to endorse men’s products. Another such example is Priyanka Chopra, who endorses J Hampstead, the worsted fabric brand from Siyaram Silk Mills.
